WordPress for Small Business – A Deeper Dive into Plugins

Submitted by sbd on

Do you own a small business and would like to learn more about WordPress Plugins? Here is an introductory of what to check first before you shop and the top 5 best Plugins that can add value to your current WordPress website.

First off, understanding how your customers interact with your website will help you decide which plugins can benefit your bottom line. You’ll want to make sure you have the basic tools for your website before exploring WordPress plugins.

Now lets take a look at some of the top WordPress plugins. With 22,129 WordPress plugins, where does one start? Too many plugins will bog down your site and lower its performance, so you need to choose wisely.

Use this checklist to ensure the basic functioning of your site as a preliminary step to the following suggested plugins. Your goals should include:

  1. An adequate back up system to keep your data safe
  2. The best SEO support for optimum search results
  3. SPAM protection
  4. A useful contact form
  5. An avenue for several social media networking interactions

Here are 5 of the best and most useful WordPress plugins for your small business:

Yoast WordPress SEO (Search Engine Optimization for the best search results)

One of your immediate concerns as a small business is SEO or search engine optimization results. Approximately 97% of users do not search past the first Google page of an initial keyword search. That means that your primary goal is to increase the odds of landing on the first page. You can do this by using WordPress SEO. It will allow your website to create the best possible results for Google and other search engines. It actually navigates the user to make the best possible keywords as they are written.

Akismet (Plugin for SPAM protection)

Unwelcome spam is one of the most annoying things you will encounter while blogging for your business. Without protection, all your valid customer comments will be overrun with thousands of junk comments on a weekly basis. It does cost $5.00 per month for business folks, but well worth it. This plugin allows the relevant comments to pass through has exceptional filters that pass through the “Comments” section of your Admin screen.

BackupBuddy (Website Backup)

Provides one of the best backup systems for your website. You can utilize FTP, Dropbox, Rackspace Cloud, email it or send it directly to your desktop. BackupBuddy also allows you to transfer your entire WordPress website to a new host. This is one of the most important plugins you can have for your business.

Gravity Forms (Customer Contact Form)

If you have a need to capture customer data, this is an important tool. You can create all sorts of custom forms with features that include basic form components like text, checkboxes and drop-down fields. There are schedule forms, pricing fields and multi-page forms that address all your business needs for customer data interaction and collection. Enhanced forms can give you important user data that provides customer reviews, guest posts and other great opportunities for your business.

Social Stickers (Social Media Buttons)

With social networking packing a big punch for most businesses today, it’s a downright tragedy if you don’t take advantage of this plugin. It supports over 50 of the most popular social media networks. You can customize your icon bar to fit your business model to your chosen market.

Understanding what your business needs is the key to getting the most out of the plugins you choose. Always do your research and understand your customer needs by testing and refining your results. Using these 5 powerful plugins will certainly give you an added boost and take our business to the next level!

John Gower is an analyst for NerdWallet, a personal finance website dedicated to helping you save money with tips on everything from WordPress to the best 5 year CD rates.