Further Insights into Domain Registration
To build a website, one needs a domain name right away. However, sometimes it benefits a business to purchase domain names for later use or to purchase them to protect their trademark and brand. Since a domain name serves as the online listing for a company, it is of serious importance. The right one grants a company notoriety and brand recognition with the simplest of marketing tools—a name.
When Should One Register a Domain Name?
If one builds a website to be available online immediately, one will need to register a domain name pronto. Though independent domain registry companies exists, for the first, quick build, it is recommended to register a domain name through the same web host chosen to host your site. Many web host providers such as Yahoo! Web Hosting offer free domain registry with subscription to a service. Hosting and registering separately, though possible and still relatively simple, usually requires two to three days before the both host and registrar can sync up their information. Some registrars offer quick DNS setup times to expedite this process.
If one registers a domain name early, one should be fully aware of the laws that prohibit “sitting” on a domain name. To fend off the monopolization of domain names, laws have been enacted to limit the amount of time between registry and use. Knowing how much time one has can be crucial to retaining a domain name important for your business without garnishing charges of misconduct and unfair business practice. Some hosts solve this problem by offering “free parking” or “under construction” pages. If one needs to register a domain name to keep it for oneself, biding time with these hosts is the best advice. Domain registrars such as GoDaddy.com offer these services.
Is One Domain Name Enough?
Sometimes a domain name does not serve as the main listing for an online business. It benefits a business to register multiple domain names to protect its trademark and brand recognition. For example, a business may want to register mydomain.com, .net, and .org to ensure that no competitor profits off of its name. To do so, URL forwarding is required. URL forwarding allows a business to register multiple names for one address, so that instead of earmarking a page as “under construction,” multiple domain names will redirect access to the same website. Many registrars provide this service for free or for a nominal fee.
Using Your Domain Name as Your Email Address
An added bonus to choosing and registering the right domain name is that the domain name can double as your email address. Instead of using a free, generic Hotmail or Gmail account, online businesses can build customer relations easier with personalized an email address. Though web hosts offer email packages, registrars, too, understand this advantage. Many offer email packages as low as $0.99.
If you already have a free email account set up for your business, email forwarding is a great service to consolidate your electronic customer relations. While allowing one to build a relationship on a new, domain-related email, online businesses do not need to fear losing their most loyal customers—those first clients on who’s shoulders a new business relies.
Selling a Domain Name
Because domain registry is crucial to business success, selling domain names is itself a profitable avenue. Some businesses will register domain names to resell them later. If one chooses to do so—if because too many names were registered than needed, for example—one should use a domain auction agency or domain appraisal agency to assess the value of said domain name.
Domain registry is vital to marketing oneself on the Web. Understanding the in and outs of it grants an online business a leg up. In the wide world of internet, every advantage is necessarily key to survival.