The following is an excerpt from our new article - An Essential Guide to Choosing a Great Domain Name
Despite Shakespeare's assurance that "a rose by any other name would smell as sweet," we know that the likely success of a website stinks unless it has a decent domain name.
Fortunately, there are a number of techniques and approaches we can use when we set out to create a great domain name. Let's take a few minutes to explore them and look for some inspiration.
1. Play Around with Words
Take a pencil and paper, or use your word processor if that makes you more comfortable, and start listing words that relate to your new website. Juggle them around a bit. Look for alliteration or other grammatical devices that aid in memory.
One of the best resent examples of this approach is Groupon. They had the idea of promoting Internet coupons to large groups of people. In the brick-and-mortar world Toys "R" Us is an example of playing with words.
You might add a word like "town," "country," "street," "mania" or "o-rama" to your idea. Admittedly some of these are better than others, but you get the idea.
2. Keep it Short
Turing to the Bard again, Shakespeare said that "brevity is the soul of wit," and equally as true is that short domain names are more memorable and therefore easier to find when web users fire up their browsers. You're allowed as many as 63 characters in your domain name and as few as two. As a rule, try to keep yours fewer than 20 characters in length and the shorter the better. However, unless your business is already well known by an acronym, it's better to stick with real words when you're developing your domain name.