If you run a small business or company, the chances are you have an online presence whether you have a dedicated web site or not. We've come to learn in this age that the Internet is a veritable hodgepodge of information. Somewhere out there is information about your business. It can show up anywhere such as in search engines and online directories, review sites like Yelp, and even on Facebook and Twitter.
So now that we know the information is out there, how can we gather it all into one easy to read report? And one that is FREE? Well look no further. Introducing the brand new Yahoo! Marketing Dashboard! This is a completely free service from Yahoo! Small Business! It is designed to be a hub for monitoring and analyzing your marketing efforts, building your reputation, and discovering new opportunities all under a single platform! No more going from site to site to see what people are saying about your business.
Let's break down the features of the Yahoo! Marketing Dashboard:
- Business listings ─ Find out which search engines and directories include your business, if their listings are accurate, and if there are new listing opportunities you may be missing.
- Online business reputation ─ Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.
- Web site traffic ─ Discover how well your web site is performing by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
- Marketing campaigns ─ Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.
- Online sales ─ Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.
- Marketing ideas – Learn about new marketing approaches and leading marketing service providers, like Constant Contact and OrangeSoda, which can help your business grow.
If you run a small business, it's important to know what people are saying about you on the Internet. It can help you target your marketing efforts so they are more effective. On top of that, this service is FREE! The Yahoo! Marketing Dashboard comes in a few other varieties as well that do have monthly fees. These include added features such as submitting your business profile to over 100 search engines and directories and quick and easy responding to reviews and mentions directly from the Marketing Dashboard.
Stay on top of your online reputation and build your brand with the FREE Yahoo! Marketing Dashboard!