A Free Tool to Help Track Your Business Marketing and Reputation

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Free Yahoo! Marketing Dashboard

If you run a small business or company, the chances are you have an online presence whether you have a dedicated web site or not. We've come to learn in this age that the Internet is a veritable hodgepodge of information. Somewhere out there is information about your business. It can show up anywhere such as in search engines and online directories, review sites like Yelp, and even on Facebook and Twitter.

So now that we know the information is out there, how can we gather it all into one easy to read report? And one that is FREE? Well look no further. Introducing the brand new Yahoo! Marketing Dashboard! This is a completely free service from Yahoo! Small Business! It is designed to be a hub for monitoring and analyzing your marketing efforts, building your reputation, and discovering new opportunities all under a single platform! No more going from site to site to see what people are saying about your business.

Let's break down the features of the Yahoo! Marketing Dashboard:

  • Business listings ─ Find out which search engines and directories include your business, if their listings are accurate, and if there are new listing opportunities you may be missing.
  • Online business reputation ─ Learn what customers are saying about you across the Web, so you can be responsive to their needs and provide better customer service.
  • Web site traffic ─ Discover how well your web site is performing by viewing Yahoo! Web Hosting, Yahoo! Merchant Solutions, or Google Analytics site traffic reports.
  • Marketing campaigns ─ Track key metrics from email marketing, search engine optimization (SEO), and pay-per-click (PPC) campaigns, so you know what is working.
  • Online sales ─ Know how your daily sales are doing with order and revenue reporting from your Yahoo! Merchant Solutions online store.
  • Marketing ideas – Learn about new marketing approaches and leading marketing service providers, like Constant Contact and OrangeSoda, which can help your business grow.

If you run a small business, it's important to know what people are saying about you on the Internet. It can help you target your marketing efforts so they are more effective. On top of that, this service is FREE! The Yahoo! Marketing Dashboard comes in a few other varieties as well that do have monthly fees. These include added features such as submitting your business profile to over 100 search engines and directories and quick and easy responding to reviews and mentions directly from the Marketing Dashboard.

The Free Yahoo! Marketing Dashboard Reputation Tracker

Stay on top of your online reputation and build your brand with the FREE Yahoo! Marketing Dashboard!

How VPS hosting can benefit your web site or small business web

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There are so many different types of web hosting it may be confusing. Often we go for the lowest cost which is shared web hosting. With contracts to lock in even lower prices, we are also often left disappointed with a shared web host that does not deliver. If you have a large web site or plan rapid growth there are alternatives. In our previous blog entry we covered cloud hosting and today we cover Virtual Private Server or VPS. The following is an excerpt from our new article, Virtual Private Servers Explained: Have you outgrown shared hosting?

A Virtual Private Server (VPS) is what is created when a web hosting provider takes one of their larger servers and divides it into many separate small servers. Also known as a Virtual Root Server (VRS) or a Virtual Dedicated Server (VDS), the idea originated due to a need to provide more individualized services to website owners who found that they needed more power and functionality than their shared web hosting account could provide. Before the advent of a VPS, those who needed to upgrade their shared web hosting account had to do so using a dedicated server, which can get quite expensive.

What Exactly Does VPS Mean?

A Virtual Private Server is quite the inventive idea. Since a number of small virtual servers can be used instead of the one large server, which are now considered to be individual servers and can now be rented out to many different customers, more people are going to benefit from the additional resources that come with a VPS. These customers are now not only able to still have access to the power that the larger server provides, they are now able to receive their very own dedicated Central Processing Unit (CPU) as well as Random Access Memory (RAM).

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Five Reasons you may need Cloud Hosting for your Web Site

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Perhaps cloud hosting is a term you've heard tossed around recently? But now you're probably wondering what it is and can it help my business or web site? We've added a new article to our resource section to help you with this question. Below is an excerpt from our new article: Cloud Hosting - Understanding the Basics.

Although the idea of Cloud Hosting has been around for many years, only recently has this concept to host a website been put into actual practice. Also known as Cloud Computing and Clustered Hosting, Cloud Hosting is quite different from the way client-server computing has been working for the past 20 years when every application was allocated to one web server that was located in one data center. Unfortunately, this meant that if one server were to experience any down time the user would experience an interruption in their service (unless a backup system took over, which didn’t always work as expected).

What Exactly is Cloud Hosting?

When Cloud Hosting is utilized, an entire network of interconnected servers is used to host a website instead of just the one web server. This means that all of the resources that are needed to manage a website are being utilized by more than the one web server, which in turn means that the website will now be able to use several different servers to house all the various facets needed to competently host the website. This new setup allows for both faster and much more efficient web hosting services.

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New Article - Choosing the Best Firefox Add-ons for SEO

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The following is an excerpt from our new article - Choosing the Best Firefox Add-ons for SEO

As a search engine optimizer, you’re probably getting used to the idea of viewing the Internet like you’re someone staring at the cold green digits of The Matrix. You don’t see page titles anymore; you only see key phrases. Admittedly, it’s not the best way to have fun on the Internet.

But if you want to have a little fun with your unique worldview, then you might try customizing your browser experience (in this case, our personal favorite browser – Firefox) into something a little more user-friendly. This means you can stop trying to see everything in Matrix mode and let your browser do that work for you. How can you accomplish this? By downloading some easy and convenient add-ons, of course! And once you see what these Add-ons can accomplish, we promised you’ll be glad you kept reading this article after two paragraphs.

First, let’s consider a few very popular Add-ons...

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New Article - 4 Free Business Tools Your Business Should Be Using

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The following is an excerpt from our new article - 4 Free Business Tools Your Business Should Be Using

The allure of the word “free,” in our culture, is usually something that can’t be resisted. In the case of these business tools, the word “free” means exactly that – you should stop resisting and learn exactly what kind of great business services you’re missing out on.

But what do these tools do, exactly, and why are we recommending them to you? The story will unravel in the telling, especially as you learn about the free capabilities you’ve been ignoring too long and the potential applications it might have for the way you do business. Chances are by the end of this article you’ll be as excited about these free business tools as we are.

Google Voice

Sure, we’ll start with a big (and popular) one. But that’s okay. If you aren’t already using Google Voice, this quick summary should convince you that your strategy is failing you.

What is Google Voice? In essence, it’s a phone management system that allows you to look at your phone world from the filter of an Internet connection. That’s exactly what the modern business traveler should be looking for, of course, but if you haven’t even been looking for these solutions, then you need to give it a try. Send text messages online, have your voicemails transcribed and emailed to you – there’s really nothing you can’t do once you start to figure out what Google Voice is. So give it a try; we promise you won’t regret joining the herd.

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New Article - 6 Ways to Keep Your Blog's Link Profile Natural

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The following is an excerpt from our new article - 6 Ways to Keep Your Blog's Link Profile Natural

In this day and age, link building has become a bit of a no-no in the minds of many SEO marketers. Why? This ancient (well, by Internet standards) practice has clearly produced for a lot of people – so much so, in fact, that many people continue to swear by it.

The critics of link building would say that the time-tested tactic’s day has come and passed, especially as search engines like Google continue to recalibrate their formulas and grow ever the wiser. So how are you going to keep your blog’s link profile natural? Heck, you can’t even control how most people link to you!

Well, you’d be surprised, but there are ways to do it. Six ways to do it, in fact, that we’ll recommend right here:

1. Keep the Anchor Text Fresh

There’s nothing that says “spam” like placing all of your SEO eggs in the basket of one type of keyword or keyphrase. So don’t do it! In today’s Internet, you want to look as organic as possible – and, of course, be as organic as possible. If you can’t do that automatically, then do it manually by keeping your link-building efforts fresh with new anchor text all the time. Might it hurt you with one particular keyword? Sure, but so what? You want results that last a long time.

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New Article - 5 Rules for Finding The Perfect Domain Name

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The following is an excerpt from our new article - 5 Rules for Finding The Perfect Domain Name

It’s perhaps the most arduous and worthwhile pursuit for those of us looking to break into the world of domaining: finding that one perfect domain name.

Unfortunately, if you don’t own the rights to something like “Shop.com,” then you’ve probably realized that a lot of the “perfect” domain names have already been taken. What is a domainer in the world of 2012 to do? Think outside the box, of course! There are still ways you can find a perfect domain name without having to resort to buying someone else’s. Here are five such rules for doing exactly that.

1. Ditch the Keyword Research

We know, we know – this is heresy amongst the SEO veterans reading this article right now. But if you’ve done a lot of keyword research in your niche and have come to the conclusion that all of the best domain names have already been taken, then you’re facing two possibilities: 1. Your niche is over-saturated already and you’re doing the wrong thing (that’s an article for another day) or 2. You can still construct a great domain name, but you need to quit thinking like the rest of the Internet marketers in your niche. So ditch the keywords you’ve been looking up if there are no opportunities there.

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New Article - An Essential Guide to Choosing a Great Domain Name

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The following is an excerpt from our new article - An Essential Guide to Choosing a Great Domain Name

Despite Shakespeare's assurance that "a rose by any other name would smell as sweet," we know that the likely success of a website stinks unless it has a decent domain name.

Fortunately, there are a number of techniques and approaches we can use when we set out to create a great domain name. Let's take a few minutes to explore them and look for some inspiration.

1. Play Around with Words

Take a pencil and paper, or use your word processor if that makes you more comfortable, and start listing words that relate to your new website. Juggle them around a bit. Look for alliteration or other grammatical devices that aid in memory.

One of the best resent examples of this approach is Groupon. They had the idea of promoting Internet coupons to large groups of people. In the brick-and-mortar world Toys "R" Us is an example of playing with words.

You might add a word like "town," "country," "street," "mania" or "o-rama" to your idea. Admittedly some of these are better than others, but you get the idea.

2. Keep it Short

Turing to the Bard again, Shakespeare said that "brevity is the soul of wit," and equally as true is that short domain names are more memorable and therefore easier to find when web users fire up their browsers. You're allowed as many as 63 characters in your domain name and as few as two. As a rule, try to keep yours fewer than 20 characters in length and the shorter the better. However, unless your business is already well known by an acronym, it's better to stick with real words when you're developing your domain name.

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Top Cloud Hosting Providers - Top 10 list

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Cloud Hosting seems to be one of the big buzzwords of the day. For the most part, individuals and small businesses who have simple website needs won't need or benefit much from cloud hosting or cloud computing; there needs can be served by any of the web hosting providers on this site.

However, for those businesses which have lots of data storage needs and can benefit from cloud hosting, we have provided a list of the Top Cloud Hosting Providers in the chart below:


Web Hosting and Free Trials - List of Top Free Trial Coupons and Promo Codes

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Several companies offer a free trial, so you can test out their web hosting plans at little or no risk. These differ from a money back guarantee, which will reimburse you, after you have already made payment.

Intuit Websites' 30 day free trial seems to be the most popular but we have also listed several others in the list below: