Using Sub-Domains to Dominate

Picking the right kind of domain name and a hosting package that includes the option of multiple sub-domains is a great idea if you want the potential to expand your business to feature unrelated services and products in the future. Utilizing sub-domains properly can allow you to be extremely diverse in the offering of goods and services, while controlling every venture from one main location.

Though they are treated as distinct online entities, sub-domains are really just separate Web folders attached to your main domain. For example, if your primary domain is ‘travel.com’ and you add a sub-domain called ‘dining’, the URL to that Web site will be ‘dining.travel.com’. This is a valuable asset because no matter what e-business you are in now, you have limitless options in the future for something potentially unrelated. The new, separate Web site can be filled with the necessary content and promoted via Search Engines and other directories as if it were a completely unique main domain.

Because your main domain will always be a part of your URL, it is important to choose a somewhat generic name for your main domain. If your domain name is luggageforless.com, you are going to have a tricky time if you want a sub-domain for your dog walking business; 'doggiewalks.luggageforless.com' is confusing and simply doesn’t have a desirable effect. You may be better off with a more broad primary domain name such as 'online-source.com'. Walking dogs or selling luggage will work equally well with that type of domain name.

Talk to your hosting facility today to create multiple sub-domains. Some hosts charge a small fee in the neighborhood of $10 per sub-domain, while others multiple sub-domains for free.