5 Rules for Finding The Perfect Domain Name

It’s perhaps the most arduous and worthwhile pursuit for those of us looking to break into the world of domaining: finding that one perfect domain name.

Unfortunately, if you don’t own the rights to something like “Shop.com,” then you’ve probably realized that a lot of the “perfect” domain names have already been taken. What is a domainer in the world of 2012 to do? Think outside the box, of course! There are still ways you can find a perfect domain name without having to resort to buying someone else’s. Here are five such rules for doing exactly that.

1. Ditch the Keyword Research

We know, we know – this is heresy amongst the SEO veterans reading this article right now. But if you’ve done a lot of keyword research in your niche and have come to the conclusion that all of the best domain names have already been taken, then you’re facing two possibilities: 1. Your niche is over-saturated already and you’re doing the wrong thing (that’s an article for another day) or 2. You can still construct a great domain name, but you need to quit thinking like the rest of the Internet marketers in your niche. So ditch the keywords you’ve been looking up if there are no opportunities there.

2. Short 'n' Sweet

Granted, a lot of the shorter domain names tend to be taken. It’s much easier to find something original if you type in something like “IWantAUniqueDomainNameTodayPlease.com” – but that doesn’t mean anyone’s ever going to overcome their basic Internet laziness to bother typing in your site name more than once. So what do you do? Think of shorter domain names that still get your message across. Heck, come up with your own word if it’s creative enough. Ever hear of “Shopify.com”? Exactly. The shorter the better.

3. Forget About Hyphenated Names

We know that hyphenated domain names can be one of the best ways to get the keywords you wanted in your domain name. You can still use that strategy if you don’t ever plan on your domain name doing anything other than churning out basic SEO traffic. But for something you really care about? You can do better than that. Don’t be that domainer who simply gets around obstacles by adding hyphens or a “123” at the end of a keyword phrase. You’re not enhancing the quality of domains out there, you’re tearing it down.

4. Come Up With Your Own Words Through Merging

How many people today describe themselves as Twitterholics? How many people use words like Brangelina? Anybody with a penchant for merging two words together in a clever – albeit somewhat clichéd – way. You can do the same (but better) if you can think cleverly enough. Which words did you want in your domain? How can they be put together to become something entirely unique?

5. Don’t Give Up

You’ll never arrive at a good answer if you give up. So keep checking out the availability of your possibilities until you find something that’s original, short, unique, and clicks. It might take a while to meet all of those criteria, but your efforts will pay off in the long run.