6 Ways to Keep Your Blog's Link Profile Natural
In this day and age, link building has become a bit of a no-no in the minds of many SEO marketers. Why? This ancient (well, by Internet standards) practice has clearly produced for a lot of people – so much so, in fact, that many people continue to swear by it.
The critics of link building would say that the time-tested tactic’s day has come and passed, especially as search engines like Google continue to recalibrate their formulas and grow ever the wiser. So how are you going to keep your blog’s link profile natural? Heck, you can’t even control how most people link to you!
Well, you’d be surprised, but there are ways to do it. Six ways to do it, in fact, that we’ll recommend right here:
1. Keep the Anchor Text Fresh
There’s nothing that says “spam” like placing all of your SEO eggs in the basket of one type of keyword or keyphrase. So don’t do it! In today’s Internet, you want to look as organic as possible – and, of course, be as organic as possible. If you can’t do that automatically, then do it manually by keeping your link-building efforts fresh with new anchor text all the time. Might it hurt you with one particular keyword? Sure, but so what? You want results that last a long time.
2. Steady as She Goes
Don’t add all of your links in one night. You don’t want one marathon cram SEO session to be shot down by Google before it even had the chance to take hold. Instead, remember that search engines better trust consistency – the more you build up links over time, the better. If you suddenly pop up overnight, that’s great, but it can feel a bit like standing on a house of cards. Not a comfortable feeling.
3. Social Sites Matter
Maybe they didn’t five years ago, but social sites are a big piece of currency in the online marketplace of SEO – and you shouldn’t ignore them. Yes, it can feel like spitting in the ocean if you’re just joining the Facebook/Twitter/Google+ train, but that’s okay. You’ve got to join in sometime anyway. Keep in mind that social sites matter and keep building your link counts across a variety of different website types – not just link directories and blog rolls.
4. Branding, Branding, Branding
It’s the “location, location, location” of the online world – you want something that’s memorable enough to keep people typing your brand’s name in or even so compelling that people simply start bookmarking your Internet presence. You can accomplish this through a solid branding effort. People should know how to link to your brand, what to call you, and it should be consistent across the Internet. That will build your blog a major and consistent following.
5. Mix it Up
Change strategies. Do something else. Promote your blog in a new way. Get links by doing something you’re not used to doing. Just like someone who mixes up his regular routine in the gym and keeps his muscles confused, it helps not to get too lackadaisical in your online marketing efforts.
6. Keep at It
Sure, you might feel outwitted by the search engines every once in a while, but if you don’t give up, then you never can say you failed in your attempts to beat them. And, really, who says the two of you can’t grow to live in harmony?