Country Code Top Level Domains (ccTLDs): Why Are They Important?
What is a ccTLD?
Though the most popular domain name extensions are .com, .net, and .org, country code top-level domains are also available. Each country has its own domain extension, and because so many websites are snatching up possible domain names on the usual extensions, these country codes are becoming more and more popular.
A common misconception about ccTLDs is that a website must be physically located within the country of the extension. This is not true necessarily. Each country has its own requirements and specific guidelines. Whereas Canada’s .ca domain is only available for Canadian companies and individuals, some countries like Micronesia have opened up their registry for anyone. Always research country codes before you buy a domain.
Why Should One Purchase a ccTLD?
Because most of the domain names under the .com. .net, and .org structures are already registered, ccTLDs allow a business to avoid obscure wording or creative but oft-times misleading domain names. The restrictions on who can buy a ccTLD helps businesses secure a reliable and user-friendly registry.
ccTLds offer regional credibility on the World Wide Web. Moving away from the global market and moving toward more personalized customer care is a popular trend today, and ccTLD is the best way to do so. Regional identification and branding can give a business an advantage against being lost on the other more saturated extensions.
As the saturation of the Web continues, ccTLDs offer new businesses the best opportunities to be known. Without settling for the obscurer names available on the usual domain name extensions and by taking advantage of localizes the Web, an online business or individual website can protect itself from being lost among the many.
Are You Ready to Purchase a Domain?
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