Creating and Promoting a Successful E-Commerce Website
How does one successfully promote one website among the plethora of websites on the Web? How does one make one website stand out and draw the traffic? Here are four steps to success.
Register Your Domain Name
First off, register a domain name for your website. Your domain name is your calling card on the Web. Your website will be listed as such on the Web, and your domain name will be your web address. Your best choice matches your company or website name as this makes your address double as branding. However, since sometimes your ideal domain name is taken, creative spelling, use of punctuation in the name, or a different domain extension (.com, .org, .net) can deliver similar results. You register your domain name with a web host. Many are reasonably priced, but some like Yahoo! Web Hosting offer domain names for free with service.
Choose a Host
Now that you have your domain name, you need a host. A web host stores your website’s files on its server so that traffic can visit your site 24/7. When choosing from the many web hosts out there, one should consider cost, of course, but more importantly, should consider the potential of your website. If you are planning to go big but need to start small, GoDaddy and Host Gator both offer plans that grow with your business.
Sign Up with Affiliate Networks
Make a commission when traffic leaves your website by way of a banner. Becoming a publisher (or allowing your website to host advertisements) is a great way to make more money for your business. You can publish yourself—signing up for different banners, tracking their hits and sales, and collecting payment from each—but an affiliate network will do this work for you. Give yourself more time for your business. Let Commission Junction or another affiliate manage the tedium for you.
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Maximize Your Traffic
Now that you have a domain name, a web host, and affiliates, you still need traffic. Unseen, lost on the Web, your business will go nowhere. You can gain traffic through traditional means of advertising or through word of mouth, but your best bet to maximize your traffic is the search engine. Search engines will put you at the front of the list if your website best answers a keyword search. Search engine optimization can be confusing, involving keywords and meta-tags, etc., but literature like the Search Engine Bible or Internet business consultants can help you navigate Google and Yahoo! engines.
Follow these four steps to a successful website. Though it is easy to get onto the Web, getting noticed is hard work. It will not happen overnight, but with dedication, your website can be the top of the list in six months.