Design Your E-Commerce Web Site to Maximize Traffic

Millions navigate the Web through the billions of pages. How do you get them to stop on your Website? Some simple design tips will take your Website from the farm road to the main street.


A successful Website always has clear language that clearly states its intention and purpose for being on the Web. You do not want potential customers confounded by your Web site. No one stays long on a page that neglects to inform him or her.

Logic is your best tool for clarity. Keeping your information simple and the organizational principle of your Website common-sensical will help customers understand your Website and will ultimately lead to more sells. Your homepage should state clearly what it offers. No page in the string of pages toward checkout should confuse the customer or overcomplicate an offer.

Easy Navigation

Efficient navigation through your Website moves your customer along to the checkout quicker and with more success than with the flashier, cutting edge navigation. Though the latter may afford your Website glitz and dazzle, more often the flash disorientates the customer. Adding significant download time as well may lose you more than a customer or two.

Use plain HTML text links for all information and navigation on and through your Website. Trends show that even sites with the highest traffic benefit from this very type of efficiency.


So you don’t want to dazzle your customer with fancy graphic buttons and complicated navigation but you still need to dazzle them. Graphic designers are the artists to help. They design your Website to look how best it should look, matching content with images and layout. Their artistic vision can put your Website on the map, and with a nod to the customer’s eye, can stop him or her in their tracks.

Aside from the artistic benefit, a graphic designer can give your Website a professional look. Thought out and not just thrown onto the Web will inspire confidence from your potential customer.

Using the Web

To bring traffic to your Website, utilize the Web itself. Both by structuring your Website along search engine criteria and taking advantage of pay-per-click advertising, you can greatly improve the amount of traffic your Website gets.

Ranking is the key. The higher your Website is indexed on search engines, the higher your traffic. Search engines have rules and preferences when indexing. A Website must contain a title no longer than 80 characters and should contain the most important keywords from the site. Adding meta tags and using keywords in the introductory content on each page will also increase your ranking.

Banners, or pay-per-click advertising, are another great way to increase your traffic flow. Do not overload your page with banners, though. It is best to have a few relevant banners versus a multitude of irrelevant ones.

Don’t just throw your Website onto the Web and pray traffic comes. Use search engine ranking, banners, and keywords to bring the traffic. Keep your pages simple and easy to navigate. In no time, your Website may become a traffic hub.