Downside of Sharing: Why You Need to Upgrade to a Dedicated Server
Poor site performance loses customers. In fact, the main reason why a customer stops using a Web site for their e-commerce is slow performance. Nothing is more frustrating for a customer than finding what they want online, filling up their shopping cart, and waiting and waiting for the transaction to go through. More times than not, the customer will bail, find what they want from one of your competitors, and never return to your site.
How do you fight against poor performance? Most slow Web sites are hosted on shared servers. This means that one server houses the data for multiple clients. Sometimes as many as 250 clients are hosted on one server. If you or the other clients on the shared server start to increase the size of the sites or customer load begins to grow for one or more of the clients, everyone’s site on the server will slow. It stands to reason then that to guarantee high performance a dedicated server is the way to go.
A dedicated server has the benefit of not being shared. No more fighting for space, bandwidth, or memory. Dedicated hosting will also include several packages that can customize your Web presence. They also include superior and more advanced administration tools. You are not relegated to administering only your site, but you can administer the entire server. This means you are free to allocate space as you see fit, adding more IP addresses and internal file storage. Though dedicated hosting runs more than shared hosting by almost 600%, the end cost is only about $200 per month. The increase in price is more than compensated in you are currently losing customers because of your shared hosting.
Though most small Web businesses start on a shared server, mainly because of cost and because their static pages do not require much space, if a business wants to grow there’s only one solution. Don’t lose another customer to slow performance. Upgrade to a dedicated server.