Exploit Search Engines for Your Online Business Success
Search engine optimization (SEO) is a necessary strategy for online business success. SEO is the wording and structuring of a website to improve its ranking in search engine results. Quite simply, the more often that search engines offer you up to those searching, the more money you will make.
Where to Put Content
Search engines are limited in where they can search. Frames, dynamic URLs, and Flash prevent search engines from indexing their content.
Frames allow you to present content on your website in different windows and subwindows, and though this works well for networking sites, most search engines are unable to index content within the frame. Lose the frames or include a noframes tag in the html code to bypass this roadblock.
A dynamic URL is any page on which content changes without the URL changing. Dynamic URLs have commas, dollar or equal signs in them. Most search engines do not index content on dynamic URLs. It is best to have important content on a static URL.
Because hyperlinks in Flash cannot be indexed by search engines, integrate your Flash into your website carefully. Flash in a proper html framework as opposed to a site built in Flash provides better ranking results as well.
How to Put Your Content
Copywriters spend hours trying to puzzle out the best way to describe and sell your product or service. Online content writers have the added task of managing keywords within the text. Keywords, meta-tags, site descriptions, etc. must be managed to optimize search results.
Keywords should be incorporated throughout the website and on every page. Title tags should include keywords as well.
Who Puts Up the Content
You can optimize your website yourself, or you can outsource the task to a online business consultant or Web hosting company. Web hosts and consultants have experience. They can quickly restructure your website to optimize search results. They can utilize special hypertexts to get engines to notice and have the research to pick the best keywords. But with your own research and with dedication, you, too, could successfully optimize your website.